Privacy Cookie

What is a cookie?

A cookie is a small text file that is stored on your computer or other internet connected device in order to identify your browser, provide analytics, remember information about you such as your language preference or login information. They’re completely safe and can’t be used to run programs or deliver viruses to your device.You can learn more about cookies by clicking here (external link).

What type of cookies does MotherBabyChildBlog use?

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are called “first party cookies”.

Below is a detailed list of the cookies we use on our website. Our website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

Strictly Necessary cookies are necessary for our website to function and cannot be switched off in our systems. They are essential in order to enable you to navigate around the website and use its features. If you remove or disable these cookies, we cannot guarantee that you will be able to use our websites.
Cookie Name Purpose Validity
Alphanumeric cookies of length 10 characters(eg: 467aef24c7) Load balancing and session stickiness Session
csr* / *csr* / *csr, zmpncc, zfccn Website security Session
dcl_pfx_lcnt Navigation through cross-domains Session
JSESSIONID HTTP session token identifier Session
stk, rtk Login, Signup – Success & failure analysis Session
_imtrem Manage the ‘Remember me’ option Session
_z_identity Manage the user’s login session Session
IAMTFA* Two Factor Authentication validation Session
_zsudc Manage custom domain login sessions Session
zidp Maintain OpenID sign in options Session
motherbabychildblog_fbuid Maintain Facebook login option Session
GAUTH_TICKET Provide the authentication token in mobile apps for mobile sign in ability Session
tfa_ac Two Factor Authentication management Session
clientauthtoken Support sign in for client portal Session
_iamadt, _iambdt Manage logged in user session 1 month
zip Store IP locale country value for proper website operations 1 day
AKA_A2 Performance optimisation in loading of pages 1 hour
dcl_bd Stores the base domain of the current dc(data center) for proper cross data center domain navigation Session
is_pfx Stores the current web URL domain prefix information Session
IAMTFATICKET_<zuid> Stores the trusted browser session, when “Trust this Browser” option is enabled during TFA verification by the user. 180day(s)
^(?=.*\d)[a-z0-9]{37}_user_uuid$ Account and Session Management 6 hours
^IAMSATCK_[0-9]+$ It is used cases like control signin brute Force attacks from a browser 90 days
aprmjrnpkcrkks Security of website/application Session
BuildCookie_AssetType Build management 6 months
IAM_TEST_COOKIE Security of website/application 1 day
PHPSESSID PHP session cookie associated with embedded content from this domain. 2 days
wms-tkp-token This is set by IAM filter to facilitate WMS authentication 1 month
wms.agent This cookie is also set by IAM filter, it is to inform our client whether “wms-tkp-token” is set or not. If it is not set, we will fallback to a different authentication flow. 1 month
ZCNEWLIVEUI To decide whether to load new Live UI for Application users Session
ZCNEWUIPUBLICPORTAL To know whether to load new UI or orld UI for public, portal and custom domain pages Session
zmirc To redirect the user to a app group based on free / paid 1 day
zpcc CSRF Cookie, this cookie will set when customer access external(published) link Session
zpct Security of website/application Session
zuserlang Stores the preferred language for web page 1 day
IsMarketingSkip Skip syncing sign up data to internal relationship management tools Session
acc_ver Redirect to the new user interface of MotherBabyChildBlog accounts page 1 year
isiframeenabled Manage the loading of some static containers for better UI client performance 1 day
uesign Validate client ID while loading previous visit chats 1 month

How you can manage cookies?

Cookie preference manager

You can manage your cookie preference anytime by clicking on `Manage Cookie Preference` at the top of this page or via the Cookie icon that appears at the left bottom most corner of the webpages (if you visit from the EU, Brazil, Japan or California regions).

Browser settings

Most browsers allow you to control cookies through their ‘settings’ preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.


We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. For more information relating to cookies, you may contact [email protected].